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The Company That Invented the Miracle Blanket

A letter from Michael Gatten

My name is Mike Gatten, inventor of the Miracle Blanket. More importantly, I'm also the father of three incredible boys.

Our first and third were extremely colicky babies; the first one was the very embodiment of severe colic. Needless to say, my wife and I didn't sleep for four months that first time around. When our third son, Jake, began to show signs of colic, I knew there had to be a way to stop it before being forced to endure that incredible misery again.

I had done a lot of "homework" during the sleepless nights of our first bout with extreme colic, so by the time Jake was eight weeks old I was lucky enough to find the "magic" combination of ingredients to create a veritable "off switch" for crying and sleepless babies nearly every time.

Since Jake (and my wife and I) had the advantage of the Miracle Blanket, I am very aware of the effectiveness of the blanket. And because Chandler, our first son, didn't experience the Miracle Blanket, my wife and I have an incredible perspective on life with the blanket compared to life without it. We knew we had to get this into as many hands as possible as soon as possible.

We tested, researched and developed this product over more than a year. We didn't even attempt to set up our distribution channels until late 2002 AFTER we were totally convinced that the blanket was everything it seemed to be. At the time of its public launch, the Miracle Blanket was, by far, the most tested, tried and effective product of its kind and has remained so ever since.

Because it actually does what we say, you can imagine that once it hit the market word spread like wild fire - to put it lightly. As a result, within weeks of our launch, demand became overwhelming. Even the most widely distributed and trusted magazine in the world, Good Housekeeping, got a hold of the Miracle Blanket. They were so excited they wrote a half-page article about it.

I like to point out that when someone sleeps for the first time in a couple weeks/months, they tend to tell a lot of people about it ... passionately. So, since our launch, we have tried to stick to three things: 1) get the blanket to those who need it no matter what it takes, 2) take better care of our customers than any company of any kind has ever done, and 3) hang on tight ... at times its been a very wild ride.

Be sure to visit our press page, testimonials page and professionals' page to see what people are saying about this incredible blanket, which, by the way, was named by the people that tested it in the early stages. Drop us a line or give us a call if you have any questions at all.

Michael Gatten,

The History of the Amazing Miracle Blanket®

When our first child was born, my wife and I found out how tough a fussy baby could be. For the first three months of his life, he spent most of his time screaming (seemingly in pain) and keeping us from sleep. My wife would stay up until I got home from work at 4:AM (Back then I was a Manager for Harrah's Entertainment). I would then take over comforting him until she awoke at 8:AM or 9:AM. Finally, I would go to bed and sleep until it was time to go to work in the evening. Those were the longest three months of our lives! And although it was several years - and a couple executive jobs - later, we remember it like it was yesterday. I remember searching high and low for a remedy; but in the end, more than three sleepless months was the only cure.

When our second son was born we got lucky; he was happy. He began sleeping through the night within a couple of weeks. We assumed that it was because we were now "experienced parents" - our calmness and patience created the difference. We were very proud of ourselves.

Then our third son was born. He wasn't as tough as our first, but we knew right away we had a problem. But this time we were determined to find a solution. We'd kept the books from the first time around, so we dug them out and started reading up. Throughout our research we noticed some recurring themes:

  1. Swaddling is the most helpful ingredient in every effective calming method,
  2. Holding your baby on your forearm, face-down (or face-forward) while rocking or jiggling him (gently) seems to enhance the calming effect, and
  3. Using a pacifier and making a loud shushing sound in his ear further adds to the effectiveness.
We noticed right away that if all of these things were done at once, babies almost always calm down very quickly. So what was the problem?

Well, we quickly found that it was difficult (or nearly impossible) to bundle a baby in a way that keeps him snug all night during restless sleep with a normal, square receiving blanket. Many of our friends mentioned that their pediatricians suggested swaddling, but they too found it very difficult to do properly. They quickly became frustrated and gave up swaddling. One thing everyone agreed on was that no matter how well you swaddle them, babies seem to have an incredible ability to get at least one hand free to scratch their face right about the time you finally fall back to sleep. Additionally, if you watch your baby sleep, you'll notice her twitching - often (this is called "The Moro Reflex"). If the baby is not wrapped snugly, this twitching causes her arms to flail, which eventually wakes her up. However, like most parents, we didn't feel comfortable using safety pins, Velcro, tape, belts, or straps while our baby was sleeping. We knew there had to be a better way, but there wasn't! So one day, out of pure frustration, I went to the fabric store and bought a couple yards of high quality flannel and made a prototype of a blanket that was taking shape in my mind. I had my wife wrap our baby first with a quick explanation of how to do it. It took her a total of about 5 seconds. The baby loved it, and my wife looked at me and said, "WOW! I think we have something here!" We used the blanket until Jacob was just over 3 and a half months old. And he slept well every night.

I then went about the task of finding anyone, anywhere, who had a baby that was less than 4 months old. I asked them to test the blanket for me. 100% of the people who tried it became very excited and impressed with its effectiveness and simplicity. I then knew, for sure, that I had to become an expert on swaddling - find all the pros and cons. One of the first things I realized is that there was an overwhelming amount of new research coming out in 2002 regarding swaddling and its benefits. Many pediatricians were beginning to publish studies proving the importance of swaddling. And they all had one thing in common: They all mentioned how tough it is to do right. They called it an "art" or a "tradition" passed down from generation to generation ... all of them made swaddling sound inconvenient and difficult. Then we really knew we were on to something! During my research I was able to find some different "swaddling" blankets but they all have several problems: many cover the head which increases the risk of overheating; many touch the cheeks which triggers the rooting response; many are simply "baby bags" that don't give the snug sensation of real swaddling; many made the process of swaddling even more difficult with complex folds, arm pockets, adjustments for different size babies, buttons, Velcro or straps; and some designs bind the legs and hips no matter how big the baby grows. The Amazing Miracle Blanket eliminates all these concerns through the simplicity of its design.

Getting from that point, through the testing and research stage, to where we are now is a long, boring story; but suffice to say we are incredibly happy to be able to help so many parents. We hope you absolutely LOVE The Amazing Miracle Blanket and would love to hear your feedback.

Contacting Us

We hope The Miracle Blanket® works wonders for you like it has for so many others and us. If you have any questions, comments or want to order more blankets, please call (TOLL FREE) 1-866-286-6386. Or, visit our Contact Us page and send a message to us that way.

The Miracle Blanket® makes a great gift and you'll want to be sure to have an extra one or two on hand when one is in the washing machine.

*The Miracle Blanket® (U.S. Pat. No. 6868566) is not intended for use with babies over four months old. After this age, babies need to have their hands free to suck and explore. A great weaning method is to put them to bed without the blanket. If baby wakes more often, wrap her in the blanket to help her sleep. Each night your baby should sleep a little longer without the blanket. After a week or so she'll forget about the blanket all together.

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